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Market analysis

Any good market analysis starts with a situational analysis. To better understand your situation, competitive strengths as well as the subtleties that will help you differentiate and set yourself apart from your competitors, we will undertake an analysis of:


•  Your existing customer base

•  Your strengths and weaknesses

•  Your financial statements


In parallel, we will study your environment by also undertaking a very thorough analysis of your :


•  Potential customers and their decision tree

•  Suppliers and strategic partners

•  Competitors

•  Market, industries, sectors, segments and sub-segments


Our methodical approach will lead us to develop a very sound S.W.O.T. analysis which is part of the foundation to any strong strategic plan.


Developing and evaluating plausible scenarios

Our many years of experience in evaluating and understanding different market dynamics enable us to build strong forecasts based on the most plausible scenarios that have been identified.


Establishing your positioning

A positioning that is specific and unique to your firm will enable your products or services to properly anchor themselves in your customers mind.

It is by merging our experience and our methodical approach that we will help you determine and optimize the positioning of your firms, products or services.


Planning your strategic direction

Our methodology will help you identify, understand and prioritize where you will need to concentrate your time and resources as to achieve the goals that your firm has set out for itself.

For every strategic plan we build, we work and collaborate closely with our customers as to determine, validate and establish:


•  The strategic plan’s timelines

•  The company’s vision

•  The company’s mission

•  Its objectives

•  Strategies


Export plan

•  Evaluation of international markets and related business opportunities.

•  Evaluation of competitors, customers, market trends, barriers to entry, etc.

•  Elaboration of international marketing strategies.

•  Elaboration of business plan to export to specific countries.

•  Elaboration of business plan to export globally.

•  Development of commercial teams to serve international markets.

•  Assistance with implementation of action plan.

•  Seeking of business partners and subcontractors abroad to complete existing products and services.


Determining and executing your tactical plans

To support your strategies and your success, we are in a strong position to consult you on the necessary actions that will need to be executed for all your different tactical plans, such as your:


•  Marketing plan

•  Communication plan

•  Operational plan

•  Financial plan

•  Export plan

•  Sales and call plan


Consulting services

You are not alone, depending on your needs, we can accompany you by offering you either full consulting services or coaching services.



Pro Gestion inc. is recognized for the superior quality of its work with SME’s in Quebec since 1993. At Pro Gestion we aim for nothing less than excellence.